The latest and greatest from our team

This is the #2 in our series "The quest for social sovereignty". It explores social epistemology—the study of how communities generate and judge knowledge—through the lens of Birdwatch/Community Notes, its strengths, vulnerabilities, and possible improvements for truth-seeking in social media.

Today’s social media platforms strip users of sovereignty over their content, data, and identity. As decentralized social networks emerge as a credible alternative, they offer new freedoms—but also face challenges like moderation and spam. In this blog series, we at ❜embed explore how to make decentralized social usable, transparent, and incentive-aligned, starting with recommender systems and moving toward credibly neutral moderation. Join us as we unpack the future of social algorithms and how we can build them in service of users, not platforms.

Our ranking algorithms just got an upgrade and understand image and video content in depth. As a result you'll obtain smarter and better recommendations.

Learn how to quickly build personalized Zora media feeds with ❜embed’s new feed template and SDK. Our developer guide shows you how to leverage powerful tools that put your app at the forefront of onchain content, enabling your users to discover Zora media effortlessly.

We’re partnering with Base to power personalized onchain social feeds directly in The Base App! Together, we’re redefining content discovery with state-of-the-art personalization, media-rich experiences, and innovative onchain monetization. Learn how ❜embed and Base are shaping the future of social algorithms—and how you can build with us.

Kick-start your Farcaster build: explore six miniapp ideas—gaming to dating—plus monetization tips and a step-by-step guide to launch feeds with Embed’s API.

Discover how Ben Baessler leveraged Embed’s Feed Builder to rapidly create Dash, a personalized, video-focused mini app for Farcaster. This guide details Ben’s exact feed configuration—candidate generation, ranking, visibility filtering, and feed construction—showcasing how quickly and effectively developers can launch tailored experiences using Embed.

Learn how to build powerful, personalized feeds using ❜embed’s no-code Feed Builder. This guide breaks down the recommendation system behind the scenes—from candidate generation to ranking, filtering, and feed construction—and shows you how to customize a “For You” feed using Farcaster data. Whether you’re building a client, a mini-app, or a content layer, this article will help you get started quickly with smart defaults and flexible filters.

The Base team just launched the new Coinbase Wallet app in limited beta, introducing a built-in social feed powered by ❜embed.

New look, new website, same mission. We’ve rebranded from ❜MBD to ❜embed: because your Web3 fingerprint deserves a name that sticks.

Zo.me is building a marketplace for ai agents that feel personal, contextual, and action-ready. In this post, we explore how their farcaster discovery agent uses the ’mbd semantic search api to deliver tailored insights from onchain social data—showcasing the future of agentic interfaces powered by personalization and retrieval.

The wallet retention opportunity: While crypto focuses on "onboarding the next billion users," wallets face a critical challenge, 5-10% of crypto buyers actively participate in onchain activities. The solution? Social graph integration. By leveraging decentralized networks like Farcaster and Zora, wallets can offer personalized token swaps, NFT recommendations, and content based on users' social connections. Applications like Interface and Warpcast have already proven this approach drives explosive growth and engagement, positioning wallets as potential leaders in social commerce, a $350 billion market pioneered by Douyin and WeChat.

0xRec: Empowering Web3 startups with AI to challenge Web2 giants. This acceleration program offers selected crypto consumer applications up to $100K in credits to leverage 'mbd's recommendation models—delivering personalization that outperforms traditional approaches by 3X. Participants receive dedicated AI strategy support from experts with backgrounds at AWS, X, and Chainlink, plus enterprise features, community growth incentives, and marketing support. Applications close December 30th for teams ready to bring best-in-class personalized experiences to mainstream audiences.

'mbd secures $3M pre-seed funding to power Web3 social intelligence. The strategic round, co-led by Mask Network and Polymorphic Capital with participation from a16z crypto CSX and others, will accelerate development of their AI recommendation protocol that delivers personalized, spam-free content for decentralized social platforms. With 100k+ monthly API requests and models trained on Farcaster, Lens, and other blockchain data, 'mbd helps developers overcome the content discovery challenge while matching Web2 giants in recommendation quality—boosting relevancy 3x and content coverage 10x compared to popular feeds.

Inside your social feeds: AI algorithms decide what you see by analyzing your behavior and demographic data. While these models excel at predicting engagement (guessing what you'll click with 90% accuracy after just 5-10 interactions), they've evolved beyond simple recommendations to maximize platform profits—often promoting viral, polarizing content over meaningful connections. Web3 social platforms offer a solution through transparency, user control, and bridging algorithms that foster understanding across diverse perspectives.

The 'mbd manifesto: Accelerating AI algorithmic transparency and choice by building personalized recommendations that return value to data owners. Starting with Web3 social feeds, this platform enables developers to implement cutting-edge content personalization in minutes while ensuring users maintain control through natural language customization, clear feedback mechanisms, and fair rewards for data contributions—sowing seeds for a community-owned AI revolution.

Step aboard the Web3 Guardian's Arch, a historic Thames houseboat where AI and Web3 innovators gathered to reshape social media's future through decentralized technologies during ETHGlobal London 2024. Though concluded, the community continues building a more equitable digital world.

Decentralized data's explosive growth: Web3 storage platforms now outpace major social networks, hosting 1.86EB on Filecoin and 155TB on Arweave. This expanding ecosystem—already larger than Wikipedia—creates unique opportunities for AI advancement in content personalization, moderation, and generation while avoiding Web2's algorithm pitfalls.